About Eileen Calandro of Calandro Consulting:
Eileen fell in love with social media back in 2008 when her husband, John, won a bundle of products from Panasonic through their "Living in HD" contest. Along with winning the items, Eileen and John were expected to interact on social media and promote the Panasonic Living in HD experience.
At that time, Eileen didn't even own a cell phone.
In order for Eileen to get active on social media, Panasonic provided training from some of the brightest minds in social media at the time. Eileen learned about interaction online from the best of the best. She used this knowledge to connect with others on social media and quickly discovered she loved talking online. Others noticed her talent of creating online connections and she got offered a job as a community manager for one of the leading international social media agencies.
She never looked back. Social media is Eileen's passion. She gets paid to tweet, post to facebook, and talk with people online as the voice of companies and brands. She creates social media strategies for companies, helping them connect with their customers in the virutal media space.
In 2013, Eileen realized she could combine her love of teaching (she used to be a first grade teacher before she had her three sons), help people be safe online, and understand the world of social media. At her oldest son's Back To School Night, she heard an audible groan come up from the crowd when the high school principal talked with parents about the importance of being online and on social media. The idea for teaching classes came from her realization she could help parents feel better about the world of social media.
Being a once-reluctant technology-lover herself, Eileen understands a parent's fear of social media. She empathizes with their resistance to embrace what this new technological age brings to their families. She knows students love the technology, but can get into trouble with it. She realizes seniors need special guidance in this confusing space as the "Social Media River" changes constantly.
Eileen uses personal stories and situations along with researched information to create content for her classes and assemblies. She feels comfortable talking online, in front of a group of people, or face-to-face with individuals. Her connections in education and online keep her informed of the latest happenings in the social media world as she constantly reworks parts of her classes to keep information current and meaningful for her audience.
“Being active on Social Media is different from how we’ve connected with others in the past. I help parents figure out the big pictures for themselves and their families in this ever-changing social media arena. I teach kids and seniors to navigate safely and appropriately in this new, exciting world.”